Petra Collins’ “I’m Sorry” Collection

A Whimsical Wail of Nostalgia and Glamour

Welcome back to the dreamy, cotton-candy universe of Petra Collins, where the boundary between reality and fantasy is as blurry as your latest Instagram filter. With her reimagined collection, “I’m Sorry,” Petra is serving us a triple scoop of nostalgia, art, and high-fashion collaboration. Let’s dive into this magical mess.

Think of “I’m Sorry” as a cinematic saga, each drop a new episode in a series that’s more binge-worthy than your latest TV obsession. Kicking off this sartorial soap opera is none other than Mimi Wade, whose designs are the love child of old Hollywood glam and late ‘90s kitsch. Picture this: mermaid illustrations on baby tees, cheerleader-inspired halter dresses, and a wedding dress that screams “Take me to your garden party” with its satin, lace, and velvet trimmings.

Petra Collins, always the storyteller, compares her collection to a film trilogy. Each release in the trilogy is like a new movie, complete with its own costume designer. The first of these cinematic drops, featuring Wade’s designs, blends whimsical nostalgia with a dash of modern playfulness. This launch isn’t just about clothes; it’s about creating a visual narrative that transports you to a dreamy, pastel-colored universe where fashion is both fun and deeply personal.

Petra’s not just playing dress-up with clothes; she’s bringing in accessories that are as irreverent as a spontaneous beach trip. Enter Tarina Tarantino, jewelry designer extraordinaire, with her mismatched earrings and neon charm necklaces that could make even your grandma feel like a teen at a rave. And for the die-hard collectors, Antoni & Alison’s “String Piece #1” handbag is back, this time in a limited run that’s more exclusive than the guest list at an A-list afterparty.

Enter Addison Rae, the TikTok queen turned pop culture phenomenon, who is the face of this dreamy campaign. Addison embodies the playful yet provocative spirit of the collection, perfectly captured through the lens of Richard Kern. Collins and Kern’s creative partnership brings a fresh and mischievous energy to the campaign, with Addison starring as the quintessential all-American runaway bride. Think of her as the modern-day poster girl for a collection that celebrates everything from pageant princesses to rebellious escapades.

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Addison’s involvement is more than just a star-studded addition; she is the living embodiment of the collection’s ethos. Her presence adds a contemporary touch to the eclectic line, blending her social media-savvy persona with Collins’ nostalgic vision. This fusion of the past and present makes the collection resonate with a wide audience, from longtime fans of Collins’ work to the younger generation who idolise Rae.

The best part? This is just the beginning. With two more drops lined up, featuring the innovative genius of Jenny Fax, the “I’m Sorry” collection promises to keep us on our toes. Expect each piece to be a narrative, a wearable story that blends the eclectic with the chic, the quirky with the classic.

Petra Collins has always been the queen of transforming the mundane into the magical. From her teenage photography days to her high-profile campaigns for Gucci and Nike, she’s been the pied piper of the visually whimsical. Her latest collection is no exception, turning fashion into a canvas for her artistic dreams and nostalgic fantasies. Whether you’re a fan or a first-timer, “I’m Sorry” is your ticket to a world where every day is a pastel-hued adventure.

Check out the collection and get ready to say “I’m sorry” to your bank account, because you’re going to want it all. Head over to SSENSE and let the sartorial saga begin.