Jenny O'Connor

Creative Director

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Sukinapan: Inside the Artist’s Surreal Digital Universe

September 11, 2024

In the vast ocean of Instagram, certain accounts stand out for their ability to transport viewers into another dimension. Sukinapan’s…

BLACKSTARKIDS’ “SOULMATEZ!”: A Sonic Rebellion Wrapped in Nostalgia

September 2, 2024
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BLACKSTARKIDS’ “SOULMATEZ!” is a neon-hued love letter to a chaotic world where nostalgia and modern angst collide. In the ever-evolving…

The Resurrection of MySims: Cosy Nostalgia or Corporate Ploy?

August 30, 2024

EA bets on cosy vibes and nostalgia, but will the return of MySims warm our hearts or just our wallets?…

Fantage: A Glittering Digital Ghost Town

August 27, 2024
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Ah, Fantage—a flashback to the days when the internet felt like a freshly discovered galaxy. Imagine it: 2008, an era where the internet was less algorithmic and more anarchic, where the hottest trend wasn’t about who had the most followers, but who had the most neon-clad avatar in an online game designed for kids. Fantage was the digital utopia for the tweenage crowd, a place where your biggest dilemma was whether to splurge your hard-earned Stars on a new virtual outfit or save up for a more exclusive hairdo. It was a pixelated paradise, until it wasn’t.

Vapourwave: The Aesthetic of Digital Dystopia

August 26, 2024

Exploring the Dreamlike Nostalgia of an Internet-Born Subculture The 2010s saw the birth of countless digital subcultures, but none have…

Mum’s Letters in Animal Crossing

August 23, 2024

In the world of Animal Crossing, the letters from Mum (or Mom) have evolved into something of a cult artefact, a weird blend of digital nostalgia and a reminder of that soft, maternal nudge from a simpler time. They’re these peculiar little notes you receive as you toil away, pulling weeds and catching bugs on your quaint little island. Mum’s letters are equal parts endearing and slightly offbeat—a perfect encapsulation of the game’s charm, but with an undertone that makes you question who’s really writing them and why they keep coming.

So… Why Are Trinkets Now Cool?

August 22, 2024

The trend of collecting things obsessively, from tiny figurines to trading cards, isn’t just a fleeting fad—it’s a deep-seated part of our culture, one that has been constantly evolving yet ever-present. Whether it’s Sonny Angels, Pokémon cards, or even vintage annuals, there’s something magnetic about the act of collecting that resonates across generations.

How “Very Mindful, Very Demure” Became the Internet’s Latest Phrase

August 19, 2024

Because nothing says “I’m totally unbothered” like meticulously curated restraint. The internet, a wild and unpredictable beast, never fails to…

Charli XCX’s Brat Era Takes Over Dress to Impress

August 18, 2024
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This Might Be the Best Brat Collab Yet Just when we thought our favourite digital dress-up game, Dress to Impress…

City Pop: The Soundtrack and Aesthetic of 1980s Japan

August 13, 2024
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Exploring the vibrant music and visual culture that captured the essence of Japan’s urban lifestyle during its economic boom, and…