Thought Piece

So Kawaii: Exploring the Pastel Pink Underbelly of the ‘Cute Boom’

By Team G.URL | July 6, 2024
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Written by Amelia Masters The word ‘kawaii’ derives from the phrase ‘kao hayushi,’ which translates to ‘one’s face is aglow.’ When I think of the roots of kawaii and ‘cute culture,’ I think of Japan – well, more specifically – Tokyo. Kawaii flourished in post-World War II Japan, where a new generation of the middle…

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G.URL, So Confusing: Dismantling Female Rivalry Through Hyperpop

By Annika McCabe | July 3, 2024
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Charli XCX & Lorde’s ability to “work it out on the remix” goes beyond the mere squashing of beef, it’s an honest exploration of 21st century female relationships Charli XCX has been largely iconic online since the days of Tumblr in 2014 when her song Boom Clap swept the charts and graced the big screen…

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Baldur’s Gate 3 and Sapphic Narratives

By Team G.URL | June 11, 2024
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How Baldur’s Gate 3 became a benchmark for sapphic representation in gaming Written by Ciara Wheeler The recent success of indie fantasy RPG title Baldur’s Gate 3 at The Game Awards, BAFTA Game Awards, and other significant accolade ceremonies over the last few months has sent the Triple-A industry into a tailspin. With game developers…

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The Met Gala 2024: Belle Law’s Experience and the “Digitine” Phenomenon

By Belle Law | May 14, 2024
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It’s 4:45pm in New York City on the 6th May, the first Monday of the month. I am hot and sweaty as I run towards cheers of adoration coming from the crowd up the street, all gazing up at one of the hotels currently housing their Met Gala idols. I strategically place myself on the…

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A love letter to High School Musical: Makin’ the Cut!

By Team G.URL | April 4, 2024
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Words by Willow Najarro How “High School Musical: Makin’ the Cut” Redefined Gaming for a Generation In the heart of every gamer who grew up in the early 2000s, there’s a beat that syncs perfectly with the pulse of the High School Musical franchise. It’s a rhythm infused with the echoes of movie premieres and…

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Do We Miss When Animal Crossing Villagers Were Mean to Us?

By Annika McCabe | March 19, 2024
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Our repeated nightmares about an angry mole popping up when we don’t save our game can be put to rest. Nowadays, it is unlikely that those involved in the gaming scene wouldn’t be familiar with the name Animal Crossing, a slice-of-life town simulation game which debuted on the Nintendo GameCube in 2001. It made an…

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Nintendo’s newest enemy: the 3DS

By Belle Law | November 3, 2023
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Written by Belle Law Say farewell to a classic as Nintendo winds down the beloved 3DS. This October, it was announced by Nintendo that they would be shutting down all online services for both the Nintendo 3DS and Wii U software – as early as April 2024. This comes after Nintendo’s anti-modding updates and the…

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The Death of Flash Games

By Team G.URL | October 22, 2023
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Exploring the ability to Build Safe Spaces for Girl Gamers – Post Flash Written by Ore Adeyoola If you had a childhood anything like mine, you spent a worrying amount of hours in front of a computer screen, scrolling through hundreds of flash games and virtual worlds. As an introvert, young Oreoluwa filled her needs…

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At what point did Social Media become your portfolio?

By Jenny O'Connor | October 2, 2023
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From TikTok talent to Instagram aesthetics, how social media’s evolution turned personal profiles into powerful professional portfolios. Scrolling through countless clips of content, culture, and collections led us to not just documenting every second of our lives, but also our working lives. The evolution of social media has undeniably transformed the way we present ourselves…

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Why Cosy Gaming is for Every Girl Who Tells You She Can Beat You at MarioKart

By Jenny O'Connor | October 2, 2023
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Here’s why you’re a gamer, even if you just download Custom Content for your Sims. Gaming, as we know it today, has been around since the 1980s and ignited into a social collective, filled with your heart-pumping first person shooters (think Call of Duty and whatever game your partner is screaming at) and engaging farm…

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